# About Fork Fit

> Fork Fit is a personalised AI meal planning service built by an Australian indie founder. The mission: make personalised, healthy eating accessible to anyone with a phone and a kitchen — no degree in nutrition, no expensive coach, no diet culture.

## Founder

Fork Fit is built by **Jake Chisholm**, an indie founder based in Brisbane, Queensland, Australia. Jake started Fork Fit after spending years paying AUD $49.50 per week for online fitness coaches and meal planners — money he didn't want to keep spending. Fork Fit was built to deliver the same level of personalisation as a human coach, but for less than $5 a week.

> "I used to pay $49.50 per week for an online coach. Fork Fit gives me the same thing for less than $5." — Jake, Founder

## Mission

Make personalised, healthy eating accessible. Fork Fit exists to remove the friction between "I want to eat better" and actually doing it — by handling the planning, the recipes, the macros, and the shopping list, so you can focus on cooking and eating.

## What makes Fork Fit different

- **Built on modern AI** — Anthropic Claude generates fresh, personalised recipes for every user; no static library of generic recipes
- **Proactive, not reactive** — designs your meals up front so you hit your targets by default, rather than logging and regretting after the fact
- **Australian-first** — pricing in AUD, metric units, Australian supermarket ingredients, GST-compliant
- **Fair pricing** — from $12/month, with a 14-day free trial that doesn't require a credit card
- **No diet culture** — Fork Fit doesn't prescribe a diet; you set your own calorie target and goals
- **No advertising, no data sales** — Fork Fit makes money from subscriptions, not from selling user data

## Business identity

- **Operator**: Jake Chisholm trading as Fork Fit
- **ABN**: 87 687 307 491
- **Founded**: 2026
- **Location**: Brisbane, Queensland, Australia
- **Website**: https://www.forkfit.health
- **General contact**: hello@forkfit.health
- **Founder contact**: jakechisholm@live.com.au

## Technology

- **AI**: Anthropic Claude
- **Backend / database / auth**: Supabase (Asia-Pacific region)
- **Payments**: Stripe (PCI-DSS Level 1 certified)
- **Hosting**: Vercel
- **Frontend**: React 19, Vite

## Traction

- **200+** personalised meal plans generated
- **400+** recipes in the library
- Active subscribers across Australia and internationally
- Customer testimonials from Tom, Kerry-ann, Jordan, Amanda and others — all available on the homepage

## Press, partnerships, and contact

For press enquiries, partnerships, or general questions, email `hello@forkfit.health`. For founder enquiries directly, email `jakechisholm@live.com.au`.

## See also

- [Homepage](/index.md)
- [Features in depth](/features.md)
- [Pricing](/pricing.md)
- [Frequently asked questions](/faq.md)
- [Privacy Policy](/privacy.md)
- [Terms of Service](/terms.md)